RELATIONSHIP WITH GROUPS OF INTEREST

[G4-24, G4-25, G4-26, G4-27]

One of our main objectives is to provide value for the groups of interest we have relationships with through communication channels that facilitate relations of dialogue and strengthens confidence. This strategy allows us have a deep knowledge of their needs and expectations which at the same time develop opportunities for the company.

GROUPS OF INTEREST CHART

GROUP OF
INTEREST
EXPECTATIONS INITIATIVES COMMUNICATION
CHANNELS
FREQUENCY OF CONTACT
Clients Provide stock, market Price, high standard for quality and freshness.a Increase logistic, operational and productive networks and efficiency in the use of resources. Personal, and via telephone and web page. Daily
Shareholders

Profitability and growth.

Call conference. Principle of Transparency. Percentages of stock participation. Personal and regular meetings

Daily, monthly, quarterly and annual

Suppliers Long term relationship and fair agreements Development Program and Approval of Suppliers. Evaluation.
Competitiveness Center Mexico (development and outreach).
Personal, meetings and congresses. Daily
Collaborators Shared vision, Lala Culture, learning and change, recognition and institutional information. Compensations committee. Lala University. Internship Program. Safety Committees. Training. Working inclusion. Leadership Model. Performance Evaluation. Personal, meetings, internal digital and printed means (Magazine Así Somos, Murales de Ventas y Operaciones, Lala Comunica, newsletters). Organizational climate survey. Lala forum. Union Daily, monthly, bi-monthly and quarterly
 Consumers Satisfaction in the purchase and consumption of our products. Great brand experience. Highest quality and freshness. A wide range and innovation of healthy and nutritious products to meet their needs. Personal, via telephone, mass media and internet (web, social networks, mobile). Daily
Community To contribute in order to reach a common goal in the communities we work in. Lala Foundation. Social investment. Reforestation programs. Lala International Marathon Meetings with social leaders and social actors, means of communication Daily
Authorities Respect for the normative judicial framework and alliances in common goals. Observance of obligations, participation and constant dialogue. Personal, meetings and specific calls. In direct representation of the Company or as part of a representation organization. Monthly and quarterly